- 67% increased shine
- 25% less color fading
- 41% less breakage
*Compared to leading market competitors established through clinical testing
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Meet Color Collection – a color system that is easy to use, easy to love, and easy to connect with. The system offers five collections of 100% vegan formulations, with 80 permanent shades, 34 demi permanent shades, and six pigmented mix shades. All filled in 100% recycled aluminum tubes.
HIGH SHINE
67% increased shine compared to competitors*. Give your clients outstanding shine thanks to natural oils.
LONG-LASTING
Up to 25% less color fading*. Create long-lasting results with US patented technology.
PRE-BONDED
Up to 41% less breakage with pre-bonding complex and recover the hair's bond density.*
SUSTAINABLE
100% vegan formulas. 100% recycled aluminum tubes & cartons. Reduced risk of allergy with ME+ technology.
1. OUTSTANDING COLOR TECHNOLOGY
Together with some of the most experienced color developers in the world, we created a color that makes it bullet proof to get high shine and long-lasting colors, without compromising on hair quality.
2. STABLE RESULTS THROUGH SHIFTING TRENDS
The endless flow of inspiration online makes way for daily color transformations in the salons. So, we developed a color that creates stable results through shifting trends.
3. A NEW TAKE ON SUSTAINABILITY
With a rising consciousness among salons, hairdressers and clients, we created a color concept with sustainable packaging and materials.
Sustainable & High-Performing INGREDIENTS
Innovative PACKAGING
Timeless beauty meets vibrant expressions. 59 intermixable shades – from intense and alluring Copper, to subtle beauty of Pearl. Full coverage and luminous shine giving you endless possibilities.
Brings creativity and coverage together. Whether you seek to rewind time or explore something new, our collection with 15 intermixable shades will ensure full coverage with illuminating shine.
Whether you are looking to create a natural blonde or an elegant ash, our ammonia-based high-lifts will deliver optimal results – lifting up to five levels with exceptional shine.
Transforms color into an art form with 34 intermixable, demi-permanent shades. Explore the variety, from rich Mocha to bright Ash Violet, and create stunning colors with unparalleled shine.
Combine creativity with precision. Enhance a shade, neutralize a tone, or experiment with playful colors –these six pure-pigmented shades can be mixed into the full Color Collection.
A complete professional color system of permanent colors, demi-permanent color, semi-permanent color, developers and supporting products. Experience an outstanding color intensity and high shine boosted with bonding technology. A gentle and reliable companion for stable results.
Erica Torstensson, Educator
Ida Plantin, Educator
Maren Berner, Educator
*Compared to leading market competitors established through clinical testing